Posted May 12, 2012 by Christian Post
LifeWay Research, a Christian research center, asked 1,000 Protestant pastors what the three highest attendance Sundays were throughout the year. Easter was first, indicated by 93 percent of the pastors asked, followed by Christmas with 84 percent, and Mother’s Day with 59 percent.
“Clearly, mothers want to be present for the affirmation that is typically offered in most churches, but families also are present knowing their attendance will honor their mother,” Scott McConnell, director of LifeWay Research, said in a statement. “Many families make church attendance on Mother’s Day nearly obligatory.”
Holidays and special days, regardless of which ones, “offer an opportunity for churches to host guests who might not otherwise attend church,” McConnell said. “Encouraging attendees to invite family and friends for services on these special days is a natural time to ask since many people will be considering attending.”
The study asked the question: “At your church, which day typically has the highest attendance for worship services?”
Results revealed that other high attendance days include Homecoming or the anniversary of the church, which was indicated by 16 percent of those surveyed; a special day to invite friends, indicated by 14 percent, and the Fourth of July, indicated by 4 percent. Twenty-six percent of the pastors indicated another day. (read more)